A necessary clarification: represent a clear statement of intent. Business goals are high-level and strategic, encompassing the entire team and every department in your business. Employee objectives arethe measurable targets employees pursue in support of the business goals.
We all want happy customers, so a great example goal is Have Happy Customers. When customers are happy, that typically means your business is operating effectively across all departments. Happy customers also help defend the business from competitive threats and customer fatigue. While the best way to establish employee performance objectives for this goal is to talk to your customers and understand their pain points and expectations.
Business Goal and Objective
We have a strong sense of business goal and objective examples because our customers place their business goals and supporting employee objectives at the heart of their status reporting and performance evaluation processes. It’s an approach we tout often – like in our resources on.
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